[{"data":1,"prerenderedAt":149},["ShallowReactive",2],{"blogPost:en-US:\u002Fblog\u002Fhomemade-hazelnut-spread-vs-supermarket-jar":3,"blogOverview:en-US":132},{"id":4,"title":5,"audience":6,"author":7,"body":8,"cluster":108,"description":109,"extension":110,"h1":111,"heroImage":112,"intro":117,"menuTitle":118,"meta":119,"navigation":120,"path":121,"publishedAt":122,"related":123,"robots":120,"seo":124,"stem":125,"tags":126,"translationStatus":130,"updatedAt":123,"__hash__":131},"blog\u002Fen-US\u002Fblog\u002Fhomemade-hazelnut-spread-vs-supermarket-jar.md","Why homemade Nutella beats the 14% supermarket jar","all","WEnutbutter",{"type":9,"value":10,"toc":100},"minimark",[11,15,18,23,32,35,39,42,61,64,67,71,74,82,86,89,97],[12,13,14],"p",{},"Turn the famous jar around and read the label. Sugar comes first. Then palm oil. Hazelnuts arrive third, at 13 to 14 percent, followed by cocoa, milk powder, lecithin and vanillin. The spread the world associates with hazelnuts is, by weight, mostly sugar. The nut on the label makes up about a seventh of the jar.",[12,16,17],{},"The label spells all of this out on every jar, which helps explain why \"homemade nutella\" is one of the most-searched recipes in Europe. People love the idea of the spread and want a version that actually tastes of hazelnut. Start from fresh-ground hazelnut butter and that version takes about ten minutes.",[19,20,22],"h2",{"id":21},"what-14-percent-tastes-like","What 14 percent tastes like",[12,24,25,26,31],{},"Sugar and palm oil are not there for flavor. Sugar adds bulk at commodity prices, and palm oil keeps the spread soft and stops it separating for a year or more. The same label logic we covered for ",[27,28,30],"a",{"href":29},"\u002Fen-US\u002Fblog\u002Fwhat-is-in-supermarket-peanut-butter\u002F","supermarket peanut butter"," applies here. Every additive is there to make the jar last longer on the shelf.",[12,33,34],{},"Hazelnut is a delicate roast flavor, and at 14 percent it has to fight through 55 percent sugar and a slick of hardened fat. What you taste is chocolate-flavored sweetness with a hint of nut. Double the hazelnut share and the spread tastes of roasted hazelnuts.",[19,36,38],{"id":37},"the-homemade-version","The homemade version",[12,40,41],{},"Homemade hazelnut spread is fresh hazelnut butter plus cocoa and a sweetener you control. Here is a ratio to start from.",[43,44,45,49,52,55,58],"ul",{},[46,47,48],"li",{},"200 g fresh-ground hazelnut butter",[46,50,51],{},"30 g cocoa powder",[46,53,54],{},"40 to 60 g powdered sugar or maple syrup, to taste",[46,56,57],{},"A pinch of salt",[46,59,60],{},"Optionally 30 g melted dark chocolate for a fudgier texture, or a splash of neutral oil if you like it softer in the fridge",[12,62,63],{},"Stir everything into the still-warm butter until smooth. The result is roughly 60 to 70 percent hazelnut, with half the sugar of the jar and no palm oil, and it keeps in the fridge for a couple of weeks.",[12,65,66],{},"Adjust the ratio to taste. More cocoa for a darker spread, less sugar for breakfast instead of dessert, a spoon of espresso powder for a gianduja mocha, chunky-ground hazelnuts folded in for texture.",[19,68,70],{"id":69},"grinding-the-hazelnut-butter","Grinding the hazelnut butter",[12,72,73],{},"The only step home cooks struggle with is the hazelnut butter itself. A food processor gets there eventually, after ten noisy minutes of scraping down the bowl while the paste slowly loosens. The easier route is a shop with a nut butter mill. More and more zero waste stores and delis grind hazelnut butter to order, and butter straight from the mill is still warm enough to stir cocoa straight into.",[12,75,76,77,81],{},"Behind those counters usually sits our ",[27,78,80],{"href":79},"\u002Fen-US\u002Fmachines\u002Fwb02\u002F","WB02 nut butter mill",". It grinds hazelnuts, peanuts, almonds and cashews to exactly the texture the shop sets, from silk-smooth to coarse, and one kilo of hazelnuts returns close to a kilo of butter.",[19,83,85],{"id":84},"a-house-made-signature-for-shops-and-cafes","A house-made signature for shops and cafes",[12,87,88],{},"For zero-waste shops, delis and cafes, homemade hazelnut spread is an easy signature product. Grind the butter fresh in view of the customer, mix the house recipe, and sell it in returnable jars with two ingredients' worth of label. It sells at a specialty price while your input is bulk hazelnuts and cocoa, ground fresher than anything on a supermarket shelf.",[12,90,91,92,96],{},"Curious what that looks like behind your counter? ",[27,93,95],{"href":94},"\u002Fen-US\u002Fquote-me\u002F","Request a quote"," and we will size a machine for your volume and walk you through textures, hoppers and cleaning in one short call.",[12,98,99],{},"No shop of your own? Tell your local zero waste store or deli about WEnutbutter and fresh hazelnut butter lands around the corner.",{"title":101,"searchDepth":102,"depth":102,"links":103},"",2,[104,105,106,107],{"id":21,"depth":102,"text":22},{"id":37,"depth":102,"text":38},{"id":69,"depth":102,"text":70},{"id":84,"depth":102,"text":85},"education","Homemade hazelnut spread against the supermarket jar, 100% hazelnuts instead of 14%. ✅ Real hazelnut flavor ✅ Half the sugar ✅ Five ingredients","md","Homemade hazelnut spread vs the 14% jar",{"src":113,"alt":114,"width":115,"height":116},"\u002Fbanner\u002Fhazelnut-mix.jpg","Whole hazelnuts and other nuts ready to be ground into fresh spread",500,209,"The world's favorite hazelnut spread is 14 percent hazelnut. Grind your own and you set that number yourself.","Homemade hazelnut spread vs the jar",{},true,"\u002Fen-us\u002Fblog\u002Fhomemade-hazelnut-spread-vs-supermarket-jar","2026-08-10",null,{"title":5,"description":109},"en-US\u002Fblog\u002Fhomemade-hazelnut-spread-vs-supermarket-jar",[127,128,129],"hazelnut spread","homemade nutella","ingredients","original","IBlve_1_MHSBkZTyLsbhF5QANSfbU3RV2Cg3_gpfHOc",{"id":133,"title":134,"banner":135,"body":138,"description":142,"extension":110,"h1":143,"menuTitle":143,"meta":144,"navigation":120,"path":145,"robots":120,"seo":146,"stem":147,"translationStatus":130,"__hash__":148},"blogOverview\u002Fen-US\u002Fblog\u002Findex.md","Blog | Fresh nut butter ideas from the nut butter grinder makers",{"src":136,"alt":137,"width":115,"height":116},"\u002Fbanner\u002Fpeanuts.jpg","Roasted peanuts",{"type":9,"value":139,"toc":140},[],{"title":101,"searchDepth":102,"depth":102,"links":141},[],"Recipes, buying guides and fresh nut butter know-how from WEnutbutter. ✅ No additives ✅ Zero waste ✅ Ground fresh","Blog",{},"\u002Fen-us\u002Fblog",{"title":134,"description":142},"en-US\u002Fblog\u002Findex","ZI3F1I4cvGwsXYWpudnPTgXqHwbhTUTzzHmGGkrruYU",1786341384551]